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Summary for exhibitors

Here you can find information about being an exhibitor at Allt för sjön. You can also Contact the team directly and ask any question you may have. We look forward to hearing from you!

  • Water park

    Visitors March 1-10, 2019

    We hereby present the numbers of visitors attending The Boat Show Allt för sjön March 1-10, 2019.

    March 1-10, 2019

    Friday: 4 335           (2018: 3 281)
    Saturday: 10 105     (2018: 9 289)
    Sunday: 7 144        (2018: 6 489)
    Monday: 3 737       (2018: 3 770)
    Tuesday: 4 099       (2018: 4 456)       
    Wednesday: 4 992  (2018: 5 266)    
    Thursday: 7 646      (2018: 4 804)      
    Friday: 6 458           (2018: number of visitors to compare is missing, incl. parallel event (Explore/Photo), total 10 300)   
    Saturday: 12 415    (2018: number of visitors to compare is missing, incl. parallel event (Explore/Photo), total 19 125 visitors)
    Sunday: 7 182        (2018:´number of visitors to compare is missing, incl. parallel event (Explore/Photo), total 12 466 visitors)

  • About Allt för sjön

    More boating for the people!
    We are Sweden’s leading and largest boat show, with a rapidly expanding region as our attraction zone.

    And half of its residents are still waiting to feel the lure of the archipelago. Not to mention the many people who love boating, the style, and spending time at sea and ashore; boat owners looking for inspiration, know-how and expert advice when they buy.

    Stockholm International Boatshow's strength lies in joining forces to create a place where longings and dreams turn into reality. Nowhere else can you find so many new products, trends and ideas all under one roof as on Stockholm International Boatshow. And visitor surveys confirm that our visitors are curious, eager to learn, and keen to discover what’s new and what’s hot.

    Stockholm International Boatshow is the traditional way to kick off the boat season after the long, dark winter months. Finally it’s March, with the promise of sunlight and warmth. The Boatshow is one of the surest signs that spring is here – it’s time to get inspired and turn our thoughts to boats, life at sea and new summer dreams. A pleasure-filled and inspiring meeting place, as well as a complete and well-stocked market place!

    For the second year in a row we invite you to take part in our Action hall Waterpark, where you can learn about and try different action watersports such as Wake Board, Paddle Board and Fly board. 

    Very welcome as an Exhibitor!

  • Brygga

    Book Standspace

    For Invitation, Application and Special Provisions, please click on the documents "Relaterat" down below.

    Fill in the Application and send it by e-mail:

    or by postal address to:
    Allt för sjön
    SE-125 80 Stockholm

    With our Digital Stand we give you an efficient tool which secures that visitors as
    well as journalists gets to know and take part of your company’s information
    before, during and after the event.

    What you get:
    - Own promotions, news and offers and activities in your booth.
      Your activities and/or program items will then appear together with
      Allt för sjöns Program.
    - You can see how many people just clicked on your business at Allt för sjöns

    Of course you will also be able to fill in:
    - Contact information , pictures , videos , links to your business.

    Through this service you attract and inspire your visitors to come to your stand.

    895 SEK/exhibiting company.
    Invoiced along with the basic fee for booking of stand space.

    For more information, see the attached Link down below  

    Assistant Event Manager: Catarina Oscarsson
    Phone +46 70 789 43 66

    Sales Team
    Phone + 46 8 749 42 94

  • Maximize the number of visitors

    Increase the power of your marketing using the event's logo and other digital marketing materials in your communication. When the event's logo is used by many, the recognition and scattering effect is great and together we draw even more visitors to the event.

    By using the logo in your marketing, you indicate that you are part of a big event. We have developed a number of logos, banners, and custom images for Facebook and Instagram that are meant to facilitate your own promotional work for the event.

    You can find our logo here »


  • Planner

    Event Planner - all your orders in one place

    Warm welcome as an exhibitor at Allt för sjön. Event Planner is our new digital tool for you who have booked and will be exhibiting at Stockholmsmässan.

    event plannerIn Event Planner we have collected all the relevant information you need before, during and after the event with checklists, stand overview, activities and practical information. Via Event Planner  you'll do all your orders and requests. You can also to send out invitations to customers, market yourself on our website and much more.

    When it's time to start preparations for your participation start by going through the list of important things to do. Here you will find important dates that lets you save both time and money.

    Do not forget that Stockholmsmässan also works as a full service event agency and can help you with everything you need to implement a successful event. We can do everything from complete stand solutions and lighting applications to signs and profile candies.

    Who can log in
    Anyone who is a contact person at your company in our systems can log in. Stand Builders and co-exhibitors can also use Event Planner but can not access our webshop. (Stand Builders can be added as a contact for you as main exhibitor. This means that the stand builder logs in as you and have access to everything. You'll add your stand builder as a contact person under Settings in Event Planner.)

    How to log in
    Use your e-mail address that is registered at Stockholmsmässan and follow the instructions. It's that easy!

    Works on mobile phones and tablets too
    Event Planner is a responsive service, which means that it automatically adapts the look for the screen size of your mobile , tablet or computer . Note, however, that all is not fit to carry out on your mobile devices, the activities that are not mobile friendly is marked with an icon under the headline.

  • hands flower

    Value Added Service

    Expose your exhibit even more, choose to buy our Value Added Service.

    For more information please contact:

    Kerstin Rapaport Sales Representative,  +46 8 749 41 49, email:

    Fredrik Lager Sales Representative, +46 8 749 41 66, email: