Fairs offer many specific benefits and we have included some of them below. the benefits themselves are not unique to fairs, but what is unique is the combination of benefits in a single, very flexible marketing tool.
Fair creates the following benefits for exhibitors:
Thanks to the strictly focused product profiles and carefully selected visitors at fairs, you can target your sales and marketing initiatives accurately and cost-effectively with minimum wastage.
Visitors to fairs are overactive rather than passive recipients of your sales and marketing messages. They are making a conscious decision to take part as a visitor and are setting aside valuable time to do this. Many visitors are people who lay down instructions, exert an influence and set trends, and my be impossible to identify and reach oterhwise.
3D sales and promotion
Nothing beats a product demonstration. At a fair visitors can see, taste, smell, listen to, touch and test your products for themselves.
Face-to-face contact is the most effective form of sales and relationship building.
Neutral sales environment
The buyer is not under pressure to buy and the seller does not feel uncomfortable visition the buyer in their office.
Rapid market penetration
Fairs enable you to reach a large part of the market very quickly. Whether striving to improver your company's reputation, entar a new market or generate leads, you can often accomplish more during a few days at a fair than you might otherwise achieve in months. Just think of the opportunities for reaching the press, radio and TV that are usually at our fairs.
Monitoring the competition
Fairs are an excellent place to monitor competitors, look at their products and their marketing messages.